One key strength for the most successful entrepreneurs is their ability to adapt to change. Launching a company is rarely a walk in the park, and the entrepreneur behind the plans needs to know how to handle changes.

Truly great entrepreneurs hold this strength, and somehow balance it with their passion. Having read some great autobiographies — it truly amazes me how the great entrepreneurs can think differently. The ability to balance these things is so wildly far from intuition, yet they make it look like second nature.

I’ll read about years of dedication and millions of dollars into launches, and when big decisions get made by these people, they hold no equity in the past. The company never “owes” them for the hard work they have done. They hold value on their core mission, but they aren’t married or entitled to what they have built on a more surface level.

I would say that there are three things that differentiate good entrepreneurs and great entrepreneurs in times of transition:

• Ability to immediately accept things that they have no control over (typically external/environmental)
• Ability to balance relentless passion with rationale and clear judgement
• Brilliance

Brilliance is a tough one to talk about. I can’t jot down to myself “Now, Sam, remember to be brilliant this week” as I can those other two items. haha

Overall, I’ve had to learn to not hold that ownership over Thirst that I feel so entitled to — what matters is its core values and mission. To say that I am thankful for this opportunity is an understatement, and then some. With that said, a good exercise for me is remembering this: If Thirst was taken away from me today, I could still live according to the mission and core values that it holds, and with that I would absolutely find success.

Thankfully no one is taking Thirst away from me, and with it, I will be able to offer a platform for those who like our mission and want to be a part of the brand!! What an awesome job… couldn’t wish for a better opportunity!